JONATHAN.YAU ARCHIVE

A vibrant pop-up takeover that turned Mercer Street into an ode to cherry-red glamour and street-style cool. Against a backdrop of polished city cobblestones and Soho energy, the YSL Beauty cherry truck served sun-splashed cherry slushies and showcased the brand’s glossy, fruit-tonal lipstick range — each sip and swipe inviting a moment of playful luxury in the everyday. Ultra-graphic reds and sculptural product moments transformed retail into performance; beauty became the moment itself.

Produced by Another A Story