001 / 010
London
ROLE : ART DIRECTION &
F
The Ordinary Unlocked transformed Protein STUDIOS into a stripped-back, lab-inspired space exploring skincare through science, not retail.
Across four days, guests moved through ingredient-led installations, interactive product moments, and personalised education designed to demystify skincare and spotlight Growth Factors 15% Solution. The programme flowed from an intimate launch night and media preview into two public days of fully booked facials, talks, and hands-on experiences.
The result was a calm, considered environment that encouraged curiosity, conversation, and genuine engagement — reinforcing The Ordinary’s transparent, ingredient-first approach to skincare.
Produced by Another A Story
Across four days, guests moved through ingredient-led installations, interactive product moments, and personalised education designed to demystify skincare and spotlight Growth Factors 15% Solution. The programme flowed from an intimate launch night and media preview into two public days of fully booked facials, talks, and hands-on experiences.
The result was a calm, considered environment that encouraged curiosity, conversation, and genuine engagement — reinforcing The Ordinary’s transparent, ingredient-first approach to skincare.
Produced by Another A Story