JONATHAN.YAU ARCHIVE

For NARS Orgasm’s first consumer pop-up in New York, we translated the brand’s iconic visual language into a bold architectural intervention in the heart of the city. Inspired by NARS’ signature black packaging, the monolithic structure opened to reveal a saturated Orgasm-pink interior, creating a playful contrast between exterior and interior. Designed as both a space for product discovery and a highly visible city moment, the experience extended beyond the pop-up itself through a fleet of NARS pink taxis across New York.

Produced by Another A Story