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Los Angeles
A five-day K-beauty pop-up at Melrose Ave introducing next-generation Korean beauty brands to Los Angeles.
The immersive experience showcased a curated selection of emerging lines alongside interactive demos, makeup moments, and product discovery, reflecting a broader movement around K-beauty innovation in the U.S. market.
Produced by Another A Story
The immersive experience showcased a curated selection of emerging lines alongside interactive demos, makeup moments, and product discovery, reflecting a broader movement around K-beauty innovation in the U.S. market.
Produced by Another A Story