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Los Angeles
A temporary outdoor installation and street-level market activation celebrating the opening of Jacquemus’ Melrose Avenue boutique in West Hollywood. Extending the brand into the urban fabric, the installation translated Jacquemus’ Southern French visual language into a distinctly Californian moment through bold, graphic forms — from vibrant yellow florals and citrus to playful banana motifs.
Designed as an immersive market-style gesture, the activation invited locals and fashion enthusiasts to engage with the brand through sun-soaked color, sensory motifs, and surprise ticket giveaways (including bouquets of flowers and fresh banana ice cream) that could be redeemed for signature pieces in-store.
Designed as an immersive market-style gesture, the activation invited locals and fashion enthusiasts to engage with the brand through sun-soaked color, sensory motifs, and surprise ticket giveaways (including bouquets of flowers and fresh banana ice cream) that could be redeemed for signature pieces in-store.
Produced by Another A Story