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Yosemite
Amid the towering cliffs and pine-framed skies of Yosemite National Park, Ralph Lauren invited a curated group of 50 creators, athletes, and culture-makers to experience the world of Polo 67 — a new fragrance rooted in boldness, freedom, and classic American spirit.
Over the course of four days, guests were immersed in a curated blend of sport, scent, and storytelling. Mornings began with lakeside fitness, cold plunges, and rugged hikes across the wilderness. By afternoon, the pace shifted to nostalgic Americana — a custom-built baseball field set the stage for the main brand moment, where the scent’s energy met vintage varsity charm. Fragrance displays were tucked into dugouts and glove racks, seamlessly blending product with place.
Produced by Another A Story
Over the course of four days, guests were immersed in a curated blend of sport, scent, and storytelling. Mornings began with lakeside fitness, cold plunges, and rugged hikes across the wilderness. By afternoon, the pace shifted to nostalgic Americana — a custom-built baseball field set the stage for the main brand moment, where the scent’s energy met vintage varsity charm. Fragrance displays were tucked into dugouts and glove racks, seamlessly blending product with place.
Produced by Another A Story